Ingham’s is helping out in the kitchen to get ‘dinner done’

Ingham’s has invested time to learn more about our consumers to understand their daily meal planning requirements.

This comprehensive process included workshops to explore and understand consumer tensions and behaviours, testing of hypotheses, and research into consumer habits at home.

From this research, we identified the biggest opportunity was to solve people’s demand to demand to get Dinner Done. Ideas for our Dinner Done campaign focus on easy mid‑week meals that are fast, familiar, thrifty and satisfy all tastes.

Helping to show people how to get dinner done is Ingham’s new brand ambassador, Manu Feildel, renowned as a chef and popular with audiences on television cooking shows, such as My Kitchen Rules on Channel 7.

Manu stars on Ingham’s social media platforms serving up recipes such as Asian cabbage salad with chicken tenders, or a seasoned chicken tray bake with slaw.

Check out our recipes and get ‘dinner done’