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Our Ambition is to be the leader in sustainable poultry, providing food that’s for our animals, our people and consumers,
and the planet we rely on.

We are confident we can continue to lead on sustainable poultry, and here’s why:

poultry vs other animal proteins

We already hold the top spot in poultry, the greenest land-based animal protein*

*A third-party Life Cycle Assessment


We’re well equipped to tackle upcoming challenges and seize new opportunities


We have a lot to be proud of already like our launch of net carbon zero brands in New Zealand and being the first to achieve a 100% RSPCA Approved certification in Australia and 100% SPCA certification in New Zealand