
Leader in Sustainable Poultry
What does being a leader in sustainable poultry mean to us?

Ambition
We relentlessly pursue our ambition through good times and challenging times

Action
We set commitments for the issues that matter most and aspire to make a difference beyond our gate

ACCOUNTABILITY
We ensure accountability for sustainability across the whole organisation

Evolve
We won’t always get it right but we’ll listen, learn, reflect and progress

Empower & Enable
We translate sustainability into relevant and accessible actions for our people & partners

Embed
We embed sustainability into our business strategy, value proposition and marketing plans