WHAT DOES THE RSPCA LOGO MEAN?

The chickens we produce are grown on farms audited by the RSPCA against the RSPCA Approved Farming Scheme Standard for Meat Chickens, which requires high standards for animal welfare including requirements for the health, feed, environment, handling and processing of the birds, and staff training.

Part of this process includes working closely with our farming and nutrition teams to ensure our birds are provided with feed developed to provide optimum nutrition to ensure they are healthy and grow at an appropriate weight for their age. Like the rest of the industry, we use chicken breeds that are specifically suited to meat production.

All of our meat chicken farms and processing sites are audited regularly both internally and externally by the RSPCA to ensure the welfare of our chickens meets our high standards.

To read more about RSPCA approved farming visit https://rspcaapproved.org.au/